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© 2026 WiredCo®

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Expert News

Keep up to date with the latest at Wired and across our industry to help stay ahead and sound like you know what you're talking about.

Latest news from across the marketing and advertising industry

Expert News

Keep up to date with the latest at Wired and across our industry to help stay ahead and sound like you know what you're talking about.

Latest news from across the marketing and advertising industry

Jun 5, 2026

Why earned media isn't overhead

It's working media - and it's time we said so.

Jun 5, 2026

Why earned media isn't overhead

It's working media - and it's time we said so.

Apr 5, 2026

ChatGPT Ads in Australia is alive and kicking, and we have a seat at the table.

ChatGPT Ads in Australia is alive and kicking.

Apr 5, 2026

ChatGPT Ads in Australia is alive and kicking, and we have a seat at the table.

ChatGPT Ads in Australia is alive and kicking.

Jan 1, 2025

Confessions, hotlines and hair rollers: inside our new campaign for Mutti

Jan 1, 2025

Confessions, hotlines and hair rollers: inside our new campaign for Mutti

Apr 5, 2026

ChatGPT Ads in Australia is alive and kicking, and we have a seat at the table.

ChatGPT Ads in Australia is alive and kicking.

May 7, 2026

Wired into Honda: we just plugged into one of Australia's most loved brands.

We say "won" — what we mean is: after a competitive pitch process, Honda's team chose us to lead their social and content strategy across the whole portfolio. Cars. Motorcycles. Power equipment. Marine. (Yes, marine. Honda makes outboards. And yes, we are absolutely writing TikToks for boats.) And honestly? We're a bit chuffed.

Jan 1, 2025

Confessions, hotlines and hair rollers: inside our new campaign for Mutti

May 7, 2026

Wired into Honda: we just plugged into one of Australia's most loved brands.

We say "won" — what we mean is: after a competitive pitch process, Honda's team chose us to lead their social and content strategy across the whole portfolio. Cars. Motorcycles. Power equipment. Marine. (Yes, marine. Honda makes outboards. And yes, we are absolutely writing TikToks for boats.) And honestly? We're a bit chuffed.