The Brief

Indeed wanted to highlight the value of its tools and resources during a period when job mobility was at a peak and many Australians were reconsidering their careers. The challenge was to communicate the emotional benefits of using these tools — particularly in the context of the seven seconds recruitment managers typically spend reviewing a resume. The primary goals were to elevate aided awareness, grow monthly traffic to Indeed's career guides, and reach 10 million Australians.

The Idea

WiredCo devised a content series called The Seven Second Resume, featuring four individuals from diverse professions who had publicly spoken about interview pressures on social media. Each was invited to an interview — unaware it would take place in an elevator. As the doors closed, they faced rapid-fire questions about their career history, with every answer limited to seven seconds — directly replicating the pressure a resume faces in the hands of a hiring manager.

As the elevator ascended, the reality of the seven-second resume review hit home. Then came the twist: each participant was surprised with perspectives from former colleagues, shining a light on the emotional and human qualities that resumes so often fail to capture. The experience unfolded across three episodes per professional — documenting the frustration, the surprise, and ultimately the clarity around how to better represent themselves on paper.