Honda: Dream Garage.

Background & Insight

There are people out there who love a car so much that 25 years after it disappeared, they were still talking about it, modifying it and dreaming about its return?

When the Honda Prelude was last sold in Australia in 2001, it left behind a fiercely loyal community. Across internet forums and social channels like MySpace, Facebook, Instagram, YouTube and X, fans kept the Prelude alive by sharing builds, modifications and ideas for what it could become.

So, when Honda finally announced the return of the Prelude, we recycled all of those comments. This is the story of how we turned 25 years social comments into a world-first live event that introduced the new Prelude by celebrating everything that came before it.

Background & Insight

There are people out there who love a car so much that 25 years after it disappeared, they were still talking about it, modifying it and dreaming about its return?

The Idea & Results

We created Dream Garage, a world-first, eight-hour live restoration event inspired by 25 years’ worth of social comments. One iconic 1989 Prelude was rebuilt live on Instagram and YouTube using modifications suggested by the community, transforming decades of online passion into the launch itself.

Rather than simply announcing the Prelude's return, we rewarded the fans who had kept its legacy alive delivering 200,000+ minutes of watch time, 5,662 comments, 30,000+ engagements, 47 leads, and one new Prelude during the livestream.

Minutes of watch time

Comments

Engagements

New car leads, plus one Prelude SOLD during the livestream.

Honda: Dream Garage.

Honda: Dream Garage.

Let’s talk.

Let’s talk.

Let’s talk.