Honda.

Background & Insight

CR-V: Masters of Smooth.

Honda’s new CR-V is smooth. Real smooth. And it was our job to bring that smoothness to life on social to get more leads for test drives.

The trouble with social is it's not a very smooth place. In fact, 63% of Australians say their social feeds are full of content that makes them feel uneasy.

This is a story of how we brought a little bit of quirky calm to Aussies social feeds whilst demonstrating just how smooth Honda’s CR-V is.

Background & Insight

CR-V: Masters of Smooth.

Honda’s new CR-V is smooth. Real smooth. And it was our job to bring that smoothness to life on social to get more leads for test drives.

The trouble with social is it's not a very smooth place. In fact, 63% of Australians say their social feeds are full of content that makes them feel uneasy.

This is a story of how we brought a little bit of quirky calm to Aussies social feeds whilst demonstrating just how smooth Honda’s CR-V is.

The Idea & Results

We created the Masters of Smooth Series where some of Australia’s smoothest and unusual content creators take part in a social experiment. The question is, could they master their craft in a moving CR-V? Sharp objects, precision skills and no room for mistakes, the series stopped the scroll and effortlessly introduced the CR-V’s proof points to an audience in need of something smooth.

Result One

Reach 6,000,000

Result Two

Engagement 100,000

Honda.

Honda.

Let’s talk.

Let’s talk.

Let’s talk.