Building on our Confessions platform, we created Confessions of a Muttiholic - Saucy Stories, turning fan confessions into tongue-in-cheek audio romance stories narrated by some of Australia's best-known personalities, beginning with Sam Kerr in a role audiences had never heard before.
Released across social, PR and audio channels, the campaign gave fans an entirely new way to experience Mutti while extending the platform into culture through entertainment, helping Mutti become Australia’s fastest-growing tinned tomato brand