CCIA.

Background

The Camping Concierge.

Camping in NSW was booming and Australia had just been named the best place in the world to camp.

Yet, our research uncovered that 91% of first-time campers feel out of their depth.

This is the story of a world first that made camping even easier for first timers and helped increase visits to the CCIA’s stunning locations.

The Camping Concierge.

Camping in NSW was booming and Australia had just been named the best place in the world to camp.

Yet, our research uncovered that 91% of first-time campers feel out of their depth.

This is the story of a world first that made camping even easier for first timers and helped increase visits to the CCIA’s stunning locations.

The Idea & Results

We created the world’s first hotel to campaign translation service, The Camping Concierge, to help show hotel lovers they could get all their creature comforts of a hotel stay on a camping trip in awesome NSW.

With the help of AI, we worked with hotel lovers and seasoned campers to develop a vocabulary of over 250 possible translations. Fancy a bathrobe and slippers? That’s thongs and a beach towel in camping speak. Love your hotel mini bar? Meet your new best mate, the Esky. Need air-con? Mother Nature’s got you covered with her sea breeze. Craving some ‘alone’ time? A sock on your tent is the camping equivalent of the Do Not Disturb Sign… you can thank us later.

53% increase in organic traffic to the CCIA website YOY

66% increase in organic search during the campaign period YOY

6 million Aussies reached

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World’s first hotel to camping translation service

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World’s first hotel to camping translation service

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World’s first hotel to camping translation service

CCIA.

CCIA.

Let’s talk.

Let’s talk.

Let’s talk.