Honda has been part of the Australian story for nearly 60 years. Everyone has a Honda story — first car, first bike, dad's mower that refused to die through three house moves. The brand has earned the kind of permission most car companies would gnaw their own arms off for: people genuinely like it.

But "loved heritage brand" only takes you so far. The market has moved. EVs are here. Hybrids are mainstream. Categories are blurring. And cultural relevance — the kind that gets a brand mentioned in group chats and quoted in stand-up sets — has to be earned every single day.

That's the brief. And it's a brief we are extremely here for.

Why now is a very good time to be in Honda's corner

Honda Australia is entering its next chapter, and it's a serious one:

• e:HEV — market-leading hybrid tech rolling out across the range

• Expanded hybrid variants in the CR-V and ZR-V

• The first all-electric Honda for Australia: Super-ONE

• And — fanfares, please — the all-new Prelude, which we are personally pretending not to be too excited about

That's not a refresh. That's a brand entering a whole new era, with stories worth telling and audiences worth winning. Social and content is exactly where that story has to live first.

"Honda has been an important part of Australian culture for almost 60 years – everybody has a Honda story. As Honda Australia enters a new electrified era, spearheaded by our market-leading e:HEV, we want to help create new stories and stir the same emotions today as we have in the past."

— Eva Barrett, GM Brand, Marketing & Digital, Honda Australia

A team we genuinely like, and a partnership that just feels right

David Kennedy-Cosgrove, our MD and partner, has been working with Eva and the team through the pitch:

"What a dream team and remit to be part of as we bring Honda back into culture. Eva and her team have that special kind of energy that makes you give them your best thinking and work. It's going to be a big year for the brand, and social is going to play a huge role putting it back on the agenda. So, the thinking and work must deliver on that."

— David Kennedy-Cosgrove, Managing Director & Partner, WiredCo

We mean it when we say the chemistry was real. Some pitches feel like job interviews. The best ones feel like the work has already started.

Joining the agency village

WiredCo will be integrating into Honda's existing agency village, leading social and content strategy across the full portfolio. We're not replacing anyone — we're joining a team already doing brilliant work, and adding the disciplines we obsess over: cultural storytelling, full-funnel social, creator and community, content built for the platform (not retrofitted to it), and the brandformance thinking that ties all of it back to actual outcomes.

In other words: brand-building stories that also work hard.

What's next

Big things. Quietly, for now. But keep an eye on Honda's socials over the coming months — there's a lot we can't say yet, and a lot we can't wait to.

Cheers, Honda. Glad we're on the same circuit.