WIRETAPPING INSIGHT FOR GROWTH
Working with THE ICONIC’s insights team, our WireTappingTM Insights for Growth process discovered that people who use THE ICONIC’s Wishlists are around 25% more likely to purchase and spend on average $11 more per transaction. The most reassuring insight is that around 25% of revenue generated comes from people who use Wishlists. None of this is surprising, when you talk to people who use it, they’ll tell you it’s therapeutic and somewhat attractive. What we discovered was a growth engine that needed to be set free on a mass level; we needed more Australians to know about Wishlisting.
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